This post recaps a session at the SingleStore NOW 2024 Conference, held at the Chase Center on October 3, 2024. To view the entire session, check out the video at the bottom of the blog.
Overview
What can you expect when you start moving AI into production? Premal Shah shared the lessons the team has learned at 6Sense, a company that helps create and convert pipeline into revenue. With 6sense being a SingleStore customer for over two years, Premal provided a behind-the-scenes look at how the company leverages AI to drive business growth and improve customer experiences — while addressing the challenges of scaling AI solutions.
About the speaker
As the Co-Founder and Senior Vice President of Engineering and Infrastructure at 6sense, Premal Shah has been instrumental in building the company's AI-driven solutions since its inception in 2013. 6sense focuses on helping B2B companies identify and engage potential customers through data-driven insights, allowing businesses to target warm leads rather than relying on traditional cold-calling methods.
Key takeaways
Premal shared several practical lessons and strategies for using AI in production, focusing on how 6sense leverages SingleStore's capabilities:
- Using data to drive sales insights. 6sense collects a vast amount of data from customer interactions, including website visits, CRM integrations and third-party data. They use this data to provide insights into which accounts are most likely to convert, helping sales teams prioritize their efforts. The shift from cold calling to targeted outreach has led to more efficient sales processes and better conversion rates.
- AI-powered account summaries. To streamline the sales process, 6sense developed an AI insights feature, providing sales representatives with a summarized view of account activity. This feature uses SingleStore's rapid data retrieval capabilities to process up to a year's worth of data in seconds, offering reps a quick overview before client calls. Armed with the most up-to-date information, reps are improving their ability to engage meaningfully with prospects.
- Email writer and personalized outreach. An AI-powered email writer helps 6sense users overcome the challenge of crafting personalized emails. Drawing from account data, the tool generates tailored emails that are relevant to the recipient’s interests and history. This feature not only saves time, but also helps increase engagement rates through more personalized communication.
- AI chatbot "Sherlock" for internal support. To address customer and internal support queries, 6sense developed an AI chatbot named Sherlock. Using SingleStore’s vector database capabilities, the bot quickly retrieves relevant documentation and generates responses using OpenAI models. Currently used internally at 6sense, the tool provides fast answers to customer service managers (CSMs) and support teams. The company plans to roll it out for customer use soon.
- Optimizing performance with SingleStore. As a data-heavy company, 6sense relies on SingleStore to manage tens of terabytes of data, and keep 27 months' worth of data available for fast querying. Premal emphasized the importance of using a high-performance database like SingleStore to support the scalability needs of AI-driven applications, ensuring users experience consistent and reliable performance — even as data volume grows.
Take it to the next level
Learn more about how 6sense and other companies leverage AI to transform customer interactions and streamline processes. Check out the full content from this session, and explore how SingleStore can help you accelerate your AI journey with a free SingleStore Helios® trial.
