This post recaps a session at the SingleStore NOW 2024 Conference, held at the Chase Center on October 3, 2024. To view the entire session, check out the video at the bottom of the blog.
Overview
In this fireside chat, Hyeongjun Park, Systems Engineer and Team Lead at Pyler, joined SingleStore’s Sarung Tripathi to discuss how Pyler uses AI to optimize video advertising and protect brand reputation. Hyeongjun shared insights into artificial intelligence's impact on Pyler’s product and described how leveraging SingleStore's data platform enables the company to achieve faster, more efficient data processing.
About the speaker
As a systems engineer and team lead at Pyler, Hyeongjun Park has played a vital role in developing the company’s AI-driven advertising solution, AiD. Pyler, a startup based in Seoul, South Korea, specializes in optimizing ad placements to protect brand reputation and maximize advertising effectiveness.
Key takeaways
The conversation highlighted the unique ways Pyler is using AI within SingleStore to improve ad performance and brand safety for its global clientele:
1. Using AI to drive the right kind of engagement. Pyler’s flagship solution, AiD, analyzes video content through AI to ensure ads are placed in appropriate contexts. AiD helps advertisers avoid placing their ads next to sensitive or unsuitable content, like videos with violence or controversial topics. In addition to protecting brand reputation, this capability improves customer engagement with ads.
2. Impact on advertising efficiency. AiD integrates with clients’ Google Ads accounts to analyze and optimize ad placements on platforms like YouTube. This AI-driven approach allows advertisers to select contexts that align closely with their brand messages automatically. As a result, Pyler’s clients, including global brands like Bentley, Burberry, Warner Brothers, Samsung and Hyundai see better returns on their ad spending while maintaining a positive brand image
3. Leveraging SingleStore for enhanced data processing. Pyler relies on SingleStore to handle analytical and transactional workloads. This combination allows AiD to store large volumes of ad placement data and deliver real-time analytics to users through interactive dashboards. The switch from PostgreSQL to SingleStore resulted in significant performance improvements, including:
- Query speed. Complex queries that previously took over 20 seconds now return results in just 2-3 seconds, a 7x improvement in speed.
- Enhanced analytics. Data scientists can now process analytics scenarios in 1-2 seconds, enabling faster insights for better decision making.
- Cost savings. By consolidating its data architecture with SingleStore, Pyler reduced its cloud database costs by nearly 70%.
4. Real-time video understanding. Using video understanding models to analyze ad placements continuously, AiD maximizes the effectiveness of every marketing dollar. This capability has enabled Pyler’s clients to reduce time spent on manual monitoring and improve the overall impact of their campaigns.
5. Scalability and growth. Hyeongjun described Pyler’s rapid growth, including their recent funding rounds and expanding their client base beyond South Korea. The partnership with SingleStore has supported this growth by providing the speed and scalability needed to manage large-scale data processing.
Take it to the next level
Learn more about how Pyler and other innovative companies leverage AI and real-time data processing to transform their industries. Access the full conference content and start your free SingleStore Helios® trial today to see how real-time analytics can elevate your business.
