Tapjoy Selects SingleStore for Real-Time Ad Optimization and Overlap Targeting Analysis

SAN FRANCISCO, CA - June 29, 2015 - (IN-MEMORY COMPUTING SUMMIT) - SingleStore (www.singlestore.com), the leader in real-time databases for transactions and analytics, today announced that Tapjoy, the mobile app industry’s leading Mobile Marketing Automation and Monetization Platform, is using the SingleStore database to process and analyze real-time and historical data concurrently. Combining the Tapjoy Platform with SingleStore real-time data processing enables Tapjoy to deliver relevant mobile content and increase customer engagement.

Tapjoy Selects SingleStore for Real-Time Ad Optimization and Overlap Targeting Analysis - Click to Tweet

SingleStore powers the Tapjoy algorithms so advertisers can serve real-time end-user ads based on overlapping interests. Delivering high performance with robust analytics and low latency, SingleStore equips Tapjoy to run 60,000 queries per second across a cluster. In addition to speed, serving targeted ads requires a user database segmented by interests and demographic information. With SingleStore, Tapjoy customers reach the right user at the right time.

“Digital marketers and ad tech providers face challenges in keeping pace with the volume and velocity of customer data,” said David Abercrombie, principal data analytics engineer, Tapjoy. “Working with SingleStore, we gain an unprecedented advantage in real-time analytics, delivering effective models for our partners to increase engagement rates and boost revenue.”

“SingleStore is an ideal solution for companies like Tapjoy that want to analyze real-time and historical data all in one database,” said Eric Frenkiel, CEO and co-founder, SingleStore. “Built on SQL, SingleStore provides a familiar interface for companies like Tapjoy to scale their infrastructure and realize exceptional performance.”

SingleStore and Tapjoy to Present at In-Memory Computing Summit
SingleStore CEO Eric Frenkiel and Tapjoy data engineer David Abercrombie will each present during the In-Memory Computing Summit at the W Hotel in San Francisco from June 29-30, 2015. The presentations will include:

From Spark to Ignition: Fueling Your Business on Real-Time Analytics
Monday, June 29, 2015 from 10:40 a.m. – 11:20 a.m. PT in the Business Track Room.

Join SingleStore CEO, Eric Frenkiel for a session that shares hands-on 'how-to' recipes to build real-time pipelines around Apache Spark, with detailed production examples covered.

A Hitchhiker's Guide to the Startup Data Science Platform
Monday, June 29, 2015 from 4:40 p.m. – 5:20 p.m. PT in the Business Track Room.

Join Tapjoy data engineer, David Abercrombie, as he charts the growth of the Tapjoy data science team and the infrastructure and technology most critical to their success. This includes implementations and integrations of Hadoop, Spark, NoSQL and SingleStore, which enable Tapjoy to turn sophisticated algorithms into serviceable, data-driven products.

Visit the SingleStore team at booth 4 and schedule a SingleStore demo.

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About SingleStore

SingleStore is the leader in real-time databases for transactions and analytics.

As a purpose built database for instant access to real-time and historical data, SingleStore uses a familiar SQL interface and a horizontally scalable distributed architecture that runs on commodity hardware or in the cloud.

Innovative enterprises use SingleStore to better predict and react to opportunities by extracting previously untapped value in their data to drive new revenue.

SingleStore is proven in production environments across hundreds of nodes in high velocity Big Data environments.

Based in San Francisco, SingleStore is a Y Combinator company funded by prominent investors including Accel Partners, Khosla Ventures, First Round Capital and Data Collective. Follow us @SingleStoreDB or visit at www.singlestore.com.